Every business needs a strong online presence in order to compete and be successful. That includes restaurants. When someone is looking for a new place to dine out, a restaurant website can help make their decision. It can also be the portal they can use for placing delivery orders, which provides another way to generate revenue for an eatery. A restaurant’s website needs to be as vital and inviting as the establishment itself.
Polished Copy
A restaurant website shouldn’t just be a place to post menus. It provides a chance to share the history of the restaurant, which helps reinforce the brand and build up a customer base. There can also be other opportunities to communicate through a website, such as with a blog featuring community or foodie news. All of that means that you need to have polished copy that is free from spelling and grammatical errors. A little proofreading goes a long way toward creating a positive impression for users.
User Experience
When a customer comes into a restaurant, they expect prompt service and quality food. Their experience with the restaurant’s website should reflect those high standards. That website should be easy to navigate. If there is an ordering component, then it has to be as simple to use as the one-click shopping option on Amazon. It is also important that the web design is appealing in terms of colors, fonts and graphic images. Poor web design can reduce the number of people that stay and interact with your page.
Photography
Guests in a restaurant enjoy seeing food go by their tables. When those dishes look appetizing, it will often inspire their own menu choices. Before those guests make it into the restaurant, they would appreciate seeing photos of those dishes. You can certainly snap pictures of meals going out of the kitchen to post online. However, if you really want to make those meals a “star,” then you should consider hiring a professional food photographer. A food photographer is not someone who will be parked in your kitchen to take snapshots of your dishes. Instead, they might dedicate an entire afternoon to shooting those dishes with photogenic backgrounds and lighting. This will provide you with a catalog of photos that you can upload on a continuing basis across various social media platforms.
Once the restaurant website is up and running, you’ll want to make sure there is fresh content and a chance for customers to share their dining experiences. A compelling website is an extension of your business, and it will also be a powerful marketing tool.
In addition to a solid website, every restaurant needs good equipment to work with. That’s where we come in. Take a look at our great selection of kitchen equipment!