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Perhaps the most important part of opening a restaurant is determining what food you will actually be serving your customers. You want to make sure you serve something that will bring people in while also sticking with something you enjoy and genuinely want to sell. 

There are plenty of ways you can decide what should be on your menu.

Look at What’s Popular 

As you get started in the restaurant business, your main goal is to bring in customers. You have a better chance of bringing people into your restaurant if you serve food that is popular. Before opening, take some time to explore what foods are catching people’s attention. 

You can explore foods that are always in style or you can look for trends that are drawing people in at the moment. When you sell your food, you can make a twist on what’s popular or you can find ways to improve it or make it your own. You want to attract people to your restaurant but also convince them that your version is worth trying. 

Serve International Cuisine 

When people go out to eat, they’re likely looking for something they can’t get at home. If you want to give your customers a unique experience, then you can consider serving international cuisine. International dishes are ideal because they allow customers to experience something new. 

They can try something from another culture and they can enjoy complicated dishes that would be hard to replicate at home. The best way to perfect your international menu is to go to the country or countries you’ll be serving from. Going to Mexico and taking a cooking class can help you learn the best cooking techniques. You can then bring these techniques back home and serve up some delicious food. 

Create a Theme

You want your restaurant to be an interesting and inviting place for your customers. Having a theme for your menu is a great way to set your restaurant apart. Additionally, having a theme in place makes it easier for you to determine what goes on the menu. This theme can be centered around the experience. Is your restaurant intended to be for family dining, a romantic spot for couples, or a popular spot for adults? Is it a grab-and-go restaurant or a place to dine in? Understanding the experience you want to create and the theme of your menu can help you know what direction to take. 

Once you know what food you’ll be serving, it’s easier to get all the other details into place. Take plenty of time to determine what you should be selling. Keep in mind that you can adjust it over time. 

Did you enjoy reading this article? Here’s more to read. How to Make Your Restaurant Appeal to a Younger Crowd